Because of the way I use Snapchat and Instagram, I thought this would mark the end of Snapchat. I couldn’t have been more wrong.
Nothing has changed. Instagram Stories hasn’t affected Snapchat’s daily usage at all. The new feature hasn’t even affected how much Instagram gets used every day.
I noticed something interesting that confirms that social networks are a zero-sum game. Take a look at the past week: Every day Snapchat get used more, Instagram takes a dip. Every day Instagram is used more, Snapchat takes a dip. The swing is never more than 5 minutes either way, but it’s a big difference when you’re talking about thousands of data points from Moment’s app tracking.
Huge Overlap Between Snapchat and Instagram
Snapchat has a huge overlap with Instagram users. 80.4% of Snapchat users also use Instagram. No wonder they affect each other so much.